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Book readers in 24 markets

2024, November
24 countries, 300 respondents per country

We wanted to review what % of respondents on our panel have read at least 1 book in 2024. And what is their favorite genre.

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In total - 7200 respondents participated in this (300 per country, in 24 countries)

Results below - % P12M book readers + favorite genre:
 

Ireland - 59% P12M book readers

16% Thriller

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UK - 52% P12M book readers

13% Thriller

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Italy - 65% P12M book readers

19% Thriller

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Germany - 55% P12M book readers

14% Mystery

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France - 50% P12M book readers

18% Thriller

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Spain - 60% P12M book readers

18% Mystery

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Greece - 52% P12M book readers

12% Historic

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Bulgaria - 55% P12M book readers
12% Mystery

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Poland - 51% P12M book readers

12% Thriller

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Hungary - 51% P12M book readers

14% Romance

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Romania - 53% P12M book readers

16% Romance

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Czech Rep - 43% P12M book readers

16% Thriller

Canada - 57% P12M book readers

9% Historical

Ecuador - 66% P12M book readers

10% Romance

Chile - 63% P12M book readers

16% Romance

Peru - 69% P12M book readers

15% Science fiction

Colombia - 68% P12M book readers

13% Romance

Argentina - 63% P12M book readers

16% Romance

Mexico - 62% P12M book readers

15% Romance

USA - 50% P12M book readers

12% Mystery

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New Zealand - 56% P12M book readers

14% Romance

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Australia - 50% P12M book readers

11% Romance

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Philippines - 61% P12M book readers

29% Romance

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India - 59% P12M book readers

14% Mystery

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