Book readers in 24 markets

2024, November
24 countries, 300 respondents per country

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We wanted to review what % of respondents on our panel have read at least 1 book in 2024. And what is their favorite genre.

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In total - 7200 respondents participated in this (300 per country, in 24 countries)

Here is the data + top 3 answers per country:

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Ireland - 72% daily coffee drinkers

31% Cappuccino / 28% Latte / 16% Americano

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UK - 73% daily coffee drinkers

23% Latte / 11% Instant coffee / 11% Black coffee

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Italy - 80% daily coffee drinkers

53% Espresso / 14% Cappuccino / 14% Macchiato

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Germany - 80% daily coffee drinkers

32% Black coffee / 25% Latte / 19% Cappuccino

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France - 76% daily coffee drinkers

37% Espresso / 25% Black coffee / 16% Cappuccino

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Spain - 72% daily coffee drinkers

28% Espresso / 23% Latte / 19% Cappuccino

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Greece - 80% daily coffee drinkers

22% Espresso / 21% Cappuccino / 14% Instant coffee

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Bulgaria - 78% daily coffee drinkers

58% Espresso / 11% Cappuccino / 9% Latte

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Poland - 78% daily coffee drinkers

33% Black coffee /  17% Latte / 9% Espresso / 9% Cappuccino

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Hungary - 72% daily coffee drinkers

34% Espresso / 17% Black coffee / 11% Latte

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Romania - 76% daily coffee drinkers

23% Espresso / 15% Latte / 14% Black coffee

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Czech Rep - 76% daily coffee drinkers

19% Espresso / 18% Black coffee / 15% Instant coffee

Canada - 70% daily coffee drinkers

26% Black coffee / 13% Instant coffee / 11% Cappuccino

Ecuador - 82% daily coffee drinkers

34% Black coffee / 18% Cappuccino / 15% Americano

Chile - 78% daily coffee drinkers

25% Cappuccino / 16% Black coffee / 14% Espresso

Peru - 78% daily coffee drinkers

28% Cappuccino / 23% Black coffee / 18% Americano

Colombia - 81% daily coffee drinkers

38% Black coffee / 16% Cappuccino / 10% Espresso

Argentina - 79% daily coffee drinkers

26% Black coffee / 22% Cappuccino / 18% Espresso

Mexico - 79% daily coffee drinkers

29% Cappuccino / 23% Black coffee / 15% Americano

USA - 69% daily coffee drinkers

37% Black coffee / 9% Latte / 7% Americano

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New Zealand - 73% daily coffee drinkers

24% flat white coffee / 19% Latte / 16% Cappuccino

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Australia - 66% daily coffee drinkers

34% Cappuccino / 19% Flat white coffee / 15% Latte

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Philippines - 79% daily coffee drinkers

23% Latte / 21% Black coffee / 14% Cappuccino

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India - 74% daily coffee drinkers

24% Cappuccino / 19% Black coffee / 15% Instant coffee

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