User Acquisition Manager

User Acquisition Manager

 

About us - a quick summary

Main Frame is an international market research and online sample company helping research agencies, brands and organizations reach the right audiences for their research projects.

Our business depends on one thing above all: having access to high-quality respondents at the right time, in the right markets and at the right cost.

As we continue to grow internationally, we are looking for a User Acquisition Manager to take ownership of how we attract, acquire and grow our respondent base.

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About the role
This is a fully remote position, open to candidates based in Europe or the Americas. Due to our client base and key markets, we are particularly interested in candidates who can comfortably work across European and American time zones and collaborate with an international team.
As our User Acquisition Manager, you will be responsible for developing and executing strategies to bring new, high-quality respondents into Main Frame's ecosystem.

This is a hands-on role. You will be expected to identify new acquisition opportunities, test different channels and approaches, analyze performance and scale the ones that work.

The goal isn't simply to generate registrations or traffic.

We want quality respondents who participate in research, remain engaged and create sustainable value for our business.

You'll therefore be looking at the complete acquisition journey — from discovering a potential respondent and bringing them to our platform, through registration and activation, to their ongoing participation in research projects.

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Responsibilities 
- Own Main Frame's respondent acquisition strategy across markets

- Identify and test new channels for acquiring respondents

- Manage and optimize acquisition channels and campaigns

- Develop campaigns across paid and organic acquisition channels

- Explore opportunities through social media, content, communities, partnerships, referral programmes, affiliate networks and other relevant channels

- Identify country-specific opportunities and develop acquisition strategies for different markets

- Analyze the complete acquisition funnel from traffic and registration through activation and participation

- Monitor acquisition cost, conversion rates, activation, engagement, retention and respondent value

- Continuously test different audiences, creatives, offers and acquisition approaches

- Work with the operations team to ensure that growth translates into usable, high-quality sample

- Monitor traffic and respondent quality and identify potential sources of low-quality or fraudulent traffic

- Analyze respondent behavior and use the data to improve acquisition and retention

- Develop relationships with external acquisition partners, affiliates and other relevant sources

- Maintain a clear overview of acquisition performance and communicate results and opportunities to management

- Help establish the processes, tools and infrastructure needed to scale respondent acquisition internationally
 

What are we looking for?
- Experience acquiring respondents for online communities/panels

- Experience with affiliate and CPA networks

- Experience with social media and community-based acquisition

- Experience with Google Analytics, Meta Ads Manager, Google Ads or similar platforms

- Knowledge of traffic quality, fraud detection and respondent validation

- Proven experience in user acquisition, growth marketing, performance marketing or a similar role

- Hands-on experience managing and optimizing digital acquisition campaigns

- Strong understanding of acquisition funnels, conversion rates and performance metrics

- Experience with paid acquisition channels such as Meta, Google, TikTok or other relevant platforms

- Strong analytical and data-driven approach to decision making

- Experience with tracking, attribution and campaign analytics

- Ability to design experiments, measure results and make decisions based on data

- Strong understanding of acquisition economics — including CAC, conversion, retention and customer/user value

- Experience working with multiple markets or international audiences

- Ability to identify new acquisition opportunities rather than relying only on established channels

- Strong organizational skills and attention to detail

- Comfortable working independently and taking ownership of results

- Strong English communication skills

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Why join us

- Own an important growth function within an international market research company

- Work across multiple countries and markets rather than focusing on a single geography

- Have the freedom to test new ideas and build new acquisition channels

- Join a growing company where successful ideas can be implemented quickly

- Fully remote work anywhere in Europe or North/South America

- 40 days annual leave / holidays per year

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How to apply?
Please send us your application to raycho.garnenkov@mainframemr.com

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