QUICK POLL
St Valentines - driven by emotion
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Romance across Europe
2026, February
4 countries, 1000 respondents per country
Poland, Romania, Italy, France
As St. Valentine’s Day approaches, we would like to present selected insights from our recent research with n4000 panelists in total conducted across Poland, Romania, Italy, and France .
Data shows that Valentine’s Day is driven by emotion more than obligation.
In all four markets we surveyed, over 64% of the panelists stated that their primary motivation for buying a gift is to show love and appreciation.
Explore the full findings in the infographic below.
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