We conducted research exploring public perceptions around Bulgaria’s transition toward the euro, as January marks an early phase in which both the local currency (BGN) and the euro are being used in the country.

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Some interesting quick insights from the data:
✅ Adaptation appears to be slightly easier for men than for women:
– 39% of men describe the transition as “Very easy”
– 36% of women describe it as “Easy”
 

✅The most common overall sentiment is that the transition to the euro is a positive change for the country, shared by 36% of respondents.